The Internet has digitalized every business today. Companies don’t need a salesperson to knock every door and sell their product but are in search of digital marketers who can bring the traffic to their website.
Digital Marketing has skyrocketed in the business industry as every venture hires thousands of such talents for lead generation, social media marketing, and affiliate marketing. Companies are more focused on click-through rates, content marketing, email marketing rather than doing advertising in newspapers and magazines.
The craze for getting a 9 to 5 job in an air-conditioned cabin has come to an end while working from home, and taking up multiple freelance projects is the new trend!
The flexibility provided in the career of digital marketing is unique. The growth is exponential with new skills to learn every day as compared to other jobs where growth is stagnant.
Experience and ability to learn new tools decide your highly competitive salary. The more skills you have, the more you will get paid. One can become the head of the marketing department of a company, join an agency or a start-up, or become a marketing consultant too!
The best part is that you don’t need a degree or a certificate to be a digital marketer. You can be a high school student or a 40-year old engineer; it doesn’t matter. So, let’s discuss more details on how to earn well as a digital marketer.
Show Yourself On Social Media
The first step to get freelance projects or to get a fantastic high-paying job is to showcase your skills on LinkedIn. It is one of the best professional platforms that will help you connect with the relevant people who are in search of digital marketers. Moreover, you can connect with other experienced people in the industry and get to learn about new technology skills too.
In your profile, display all your projects and experiences and post an update about your ongoing projects too. This will improve your online presence and value as a digital marketer.
Create A Blog
Blogs are the best way to present your skills. They are a medium where you can show your content, the articles, and tell about the reach of that blog to the companies.
Your digital marketing skills will speak for itself by how you apply the SEO (Search Engine Optimization) strategies to your blog. Furthermore, you can do affiliate marketing through your blog which can help you earn some extra bucks.
Start Getting Clients
Rather than sticking to just one corporation, you can take up multiple projects. Through LinkedIn, Facebook groups, and other freelancing websites, one can make an attractive profile and get clients.
You have to pitch yourself to get work and then negotiate your fees. Don’t overburden yourself; otherwise, you could lose on the quality of work.
Create A Digital Media Strategy
Every client or company will ask you about creating a concrete digital media strategy for their company. You must make a detailed proposal on how you will get traffic to the website, the SEO strategies, which tools you will use, and the budget required.
It should be very well-planned so that the clients get an idea about your skills and planning techniques.
Refine Your Skills
Many digital marketing tools in the market have created a boom. Thus, it becomes a necessary part of digital marketing, for eg, Salesforce.
Several online digital marketing courses teach you everything from scratch, while some tools have modules that teach you how to use them. Many companies provide certifications as well.
A successful digital marketer must be open to learn new skills and enhance his/her knowledge.
Learn To Pitch
There is already a lot of competition in the market. So, one must know how to pitch his/her skills and freelance projects well.
Mention the tools used and be clear about the fees to be charged. You can even have a legal section in your contract in order to get paid on time.
Segment your tasks and decide a rate for every project. The more details you give to the client, the more are the chances of getting hired.
Some companies have specific requirements. For instance, they only need a Salesforce-certified marketer. Therefore, you can take up certification exams and get credentials. It will increase your salary rapidly.
By earning credentials, many digital marketers are getting paid in thousands of dollars. However, if you want to get through fierce competition, you have to show your skills through certifications, projects, and internships.
Although, courses can teach you the tools, working on real-life projects will make you an experienced digital marketer. Also, you can subscribe to podcasts or follow successful marketers and emulate their strategies. So, these are some of the best tips and tricks for becoming a successful digital marketer.